Project: Town Brand

The Town Brand project is a design-centric, communications effort to produce a suite of logos, as well as brand guidelines, color palette, fonts & more.  See the below "Overview" document for complete project details.


This is a 4-month project (est. 17-weeks) that is anchored on public engagement & feedback, with an emphasis on engaging a group of resident with branding expertise.  Project participation is set to engage across:


  1. Residents: both general public + highly-engaged sub-group.

  2. Town staff: both all staff + sub-group to represent key stakeholders w/ firm design needs.

  3. Brand experts: a group of branding & marketing professionals to provide input into the creative brief , designs, etc.  This group will consist of residents with firm branding expertise, as well as branding experts working at local companies.


Please reach out to Jay Poropatich with any questions (jporopatich@natickma.org, 508-647-6475)

I. Roadmap (see below "Overview" doc for full details)

town brand_simplified roadmap (1)

II. Community Engagement Corner

[1] STAY CONNECTED: 

Are you an engaged resident looking to closely follow & participate in this project?

--> Sign-up for email list

III. Related Documents

--> Phase I Documents

  1. Overview Presentation_to inform Input Survey_Jul 23_v2
  2. Input Survey_Jul 23_summarized results
  3. Creative Brief_Project Inputs & Criteria_Aug-Nov 23
  4. Meet the Designer_Eve Lenson
  5. Natick Town Logos_(round #1)_preliminary 8x concepts
  6. Public Meeting Presentation_9-13-23_(detailed project overview)
  7. Round #1 logo concepts_[Public Survey Results]_REDACTED_SUMMARY

--> Phase II Documents

       (to be populated as documents become available)

--> Final Deliverables

       (to be populated as documents become available)

note: the above sections will serve as a repository for all project documents (to be updated ongoing)

See "input survey summary and redacted responses" for individual-level, redacted responses