Brand Guidelines

The Town of Natick established this Town Brand ("visual identity") as part of a 6-month project in 2023.   This work created a series of visual branding assets including: logo suite, typography, color pallette & more.  

Special thanks to the project's graphic designer, Eve Lenson (Natick High School graduate, class of '15)!

Please reach out to the Communications Department with any questions (

I. Meet Natick's Town Logo

brand guidelines - logo suite

II. Check out our primary colors (see Brand Guidelines for full color pallette)

brand guidelines - color palette

III. Get to know Natick Town Brand (hint: it's more than a logo)

         See below slideshow -or- download the complete Brand Guidelines (PDF)

Brand Guidelines_pg1