Stormwater Awareness Campaign

Stormwater Matters
As part of its ongoing "Stormwater Matters" education effort, Natick is conducting an ad campaign to raise public awareness about stormwater. The ads may be seen on:
  • Cable television
  • The municipal website
  • Postcards
  • Posters located in various locations around town
Stormwater is the runoff water after it rains or snows. Stormwater picks up litter, sand, bacteria, and chemicals as it flows over the land and into storm drains, and it carries these pollutants to our streams, ponds, wetlands and coastal waters.

Harmful Effects of Stormwater Pollution
Stormwater pollution can harm water quality, making waterways less usable for:
  • Boating
  • Drinking
  • Fishing
  • Swimming
  • Wildlife
Advertisement Campaign Focus
Each ad gives practical and easy tips for how to prevent stormwater pollution. Ad campaigns focus on:
  • Car care
  • Keeping storm drains clean
  • Lawn care
  • Low impact development techniques
  • Picking up after pets
  • Not littering
Dont Pollute Drains to Waterways Logo

Helpful Tips